Friday, June 1, 2012

Celebrate Father's Day and Fight Prostate Cancer ? Be Better Guys

Power Stays with ZERO Father's Day brandingAs you become an adult, holidays become more about remembrance. Father?s Day is no different. Those of us with fathers still living reminisce with them on the awful presents and wonderful occasions, like first basketball games and trips to an amusement park. I enjoy recounting my memories of times with my dad and if you?re like me, you probably want to continue to have those remembrances for as long as possible.

About 15 years ago, my dad was diagnosed with prostate cancer. He survived it but the family was surprised to find that what we were dealing with wasn?t so rare. And that we were not alone: prostate cancer?s the second leading form of cancer detected among men and fifth most common form of cancer worldwide. That means chances are, someone?s father you know is dealing with this right now. Even with the increased attention paid to prostate cancer and simple detection methods, men aren?t getting tested, or are finding out too late.

One of BBG?s favorite brands, W?rkin Stiffs? has partnered with ZERO?The Project to End Prostate Cancer?to raise prostate cancer awareness during the?entire?month of June. With all promotions geared toward Father?s Day, five percent (5%) of W?rkin Stiffs? retail sales, both in-store and from its website?will be given back to ZERO to aid its on-going awareness campaign, research and testing. ? Participating W?rkin Stiffs? product will have a?special?Zero Label with?a?QR Code?that directs?consumers to an exclusive?W?rkin Stiffs ? Zero web page.

As you consider what to buy the dads in your life this Father?s Day, look for the specially branded W?rkin Stiffs? product at stores nationwide and make it your gift of choice.

Brian Joyner is co-founder of Be Better Guys.

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