Saturday, April 21, 2012

The Advantages of Social Media | Internet and Online Business ...

When it comes to Internet marketing, one thing is certain: nothing is immutable.

Internet marketing continues to grow and evolve and now seems to have settled, at least temporarily, in three main areas: social media marketing, search engine optimization and marketing on search engines.

This article discusses social media marketing, and the other two areas will be covered in two articles in the future. Social media is the term used to describe a variety of tools and Web phones designed for discussion and exchange of information between users. It becomes a tool of increasingly powerful companies can use to build relationships with new clients and continue building a good relationship with existing ones.

Social media is not really about the media, wrote Brian Anthony Hernandez, a business writer Daily News staff recently. It revolves around relationships, ?and as a relationship, you need the heart, authenticity and work.?

There are a variety of media, but of this writing, two exceeded the masses: Twitter and Facebook.

In short, business owners need a Facebook account and a fan page for your business, the Master said Google CEO Ali Husseini, an SEO expert for Google. Have a Twitter account that posts automatically to a page on Facebook is a great help, too.

?You want your friends? like ?the page, and you need to regularly send relevant information, videos and photos to,? said Husseini, who provides SEO consulting services.

Media serves several purposes that many companies are actively working to achieve. Jonathan Richman has identified seven of them at the dose of digitalis in his ?The seven uses of social media companies in the C-7? after the son.:

8. Communication
9. For support / sponsorship
10. Contest
11. Consumer research
12. Connecting the other
13. Customer service
14. Building Community

?These are things that companies work every day, and social media are making things faster and easier,? said Husseini. ?There are social media sites also have much to very detailed analysis available to help businesses to determine return on investment. ?

It is true that companies continue to attract customers as a result of word of mouth and traditional advertising, but compared to what Google and social networks have become, these methods are less and less value, and traditional advertising has been less profitable for some time now.

Google has become more important for companies to learn that they must improve their organic search results SEO. Now more internet marketing experts are looking at media type social role in the SEO services offered in the future.

?Social media is certainly more useful for businesses,? said Husseini. ?The emergence of social media has led us to further investigate and consider whether, and if so, how can we help our customers use to improve your site ranking in organic search results.?

Husseini said that although this is not uncharted territory, is still new territory for Internet marketers as social media grows and changes, it will be interesting to see how companies can use to best advantage.

About Master Google
Master Google is a company search engine optimization based in Boulder, Colorado, which uses knowledge of the Internet market and ongoing research to develop and implement SEO strategies for clients. This is a marketing subsidiary of Sinai, founded by Ali Husseini in 2004. Husayni serves as an officer of the company and the expert direction in SEO.

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